What is a BCorp?

In March, we celebrate Certified B Corporations, companies like Davines that focus on making a positive impact on society and the environment. We wanted to take the opportunity to let you know why we are so proud to work with BCORP companies like Davines, Comfort Zone and Green Circle Salons.

A B Corporation (or B Corp) is a company which measures its positive impact on people and the environment. It pursues objectives that go beyond profit, starting from a regenerative, more inclusive and sustainable socio-economic model, which creates and redistributes value among all stakeholders. Certified by the nonprofit B Lab, B Corps are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.

For Salon Fortelli & Spa*, being affiliated with B Corp-certified brands like Davines, Comfort Zone, and Green Circle Salons means a commitment to sustainability, ethical practices, and overall well-being. Let’s break down what this means for both salon clients and staff.

In 2023, the Davines Group achieved confirmation of its B Corp status with a score of 123.5 recording a significant improvement over the first certification obtained in 2016 (99 points) and the recertification in 2020 (117.4 points), confirming its ongoing commitment to sustainability and the transition to a regenerative model of growth and development.

How B Corp Certified products Benefit Salon Clients

As a client, you may not realize it, but choosing a B Corp-affiliated salon ensures that your beauty routine aligns with sustainability and ethical values. Here’s how:

1. Healthier Products for You and the Planet – Davines and Comfort Zone create high-quality, eco-friendly hair and skincare products with natural ingredients, free from harmful chemicals. These products are not only better for your hair and skin but also for the environment.

   
   

2. Sustainable Beauty Practices – Green Circle Salons help recycle and repurpose up to 95% of salon waste, including hair clippings, foils, color tubes, and even excess hair color. This means that by getting your hair done, you’re reducing landfill waste and supporting a cleaner planet.

   
   

3. Ethical and Cruelty-Free Choices – B Corps prioritize responsible sourcing, fair labor practices, and cruelty-free formulations. This ensures that every product used during your visit is ethically made without animal testing.

   
   

4. A Conscious Community – Choosing a B Corp-affiliated salon means joining a movement of conscious consumers who care about where their money goes and how it impacts the world.

   
   

How B Corp Certified products Benefits Salon Staff

Salon professionals also experience a range of benefits from working in a B Corp-affiliated environment:

1. A Healthier Workplace – With sustainable, non-toxic products and eco-friendly salon operations, employees work in an environment that minimizes exposure to harmful chemicals and prioritizes well-being.

   
   

2. Continuous Education and Training – Brands like Davines and Comfort Zone provide ongoing education on sustainable beauty practices, product innovation, and professional development, keeping stylists ahead of industry trends.

   
   

3. A Positive Impact – Knowing that their work contributes to environmental conservation and ethical beauty gives salon professionals a greater sense of purpose and fulfillment in their careers.

Making the Shift to Sustainable Beauty

Whether you’re a client looking for a more sustainable salon experience or a stylist seeking a healthier workplace, Salon Fortelli & Spa's commitment to supporting B Corp-certified brands is a meaningful step toward positive change. By making informed choices, we can all contribute to a more beautiful and responsible world—one haircut at a time.

*Salon Fortelli & Spa is not a BCorp (maybe one day). We choose to partner with BCorps.